The Alaafin of Oyo, His Imperial Majesty, Oba Engineer Abimbola Akeem Owoade 1, has described broadcasting as a critical pillar for national development, acting as an essential tool for informing citizens, fostering national unity, promoting cultural integration, and mobilizing public participation in government policies.
He stated this today when the Zonal Director of the Nigerian Television Authority ( NTA) Ibadan Network Centre, Mr. Taiwo Iferogba, paid him a courtesy visit at his Boroboro residence in Oyo City.
Oba Owoade said broadcasting facilitates societal progress across the political, economic, and social sphere, adding that the core imperatives of broadcasting for national development include information dissemination and sensitization.
Broadcasting , he noted, rapidly conveys government policies, civic updates, and developmental programmes to the masses.
According to him, "" Broadcast media acts as a unifier in multicultural societies by showcasing diverse traditions, languages, and cultural identities. It fosters mutual understanding across different ethnic and religious divides, cultivating a strong sense of belonging and patriotism.
"" As the Fourth Estate of the Realm, By analyzing public issues and checking governmental overreach, the broadcast media protects social justice and promotes transparent, democratic governance"".
The Alaafin also pointed out that quality programming can challenge stereotypes and promote egalitarian values among the youths and general populace.
Said he, ""to maximize these developmental imperatives, broadcast media must be socially responsible, operating in environments with editorial freedom while maintaining the highest professional and ethical standards"".
Earlier , Mr. Iferogba said the visit was in familiarisation of NTA Stations within his management and to pay courtesy visit to to the Titan of Yorubaland .
Mr. Iferogba was accompanied on the visit by the Zonal management team .
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